survey

Gyms and Trends 2021 Published

Hot from the press at CBJ, they have completed their Gyms and Trends 2021.

Their findings show continuing growth in the climbing gym marketspace.

Highlights include:

  • 89% of gyms are in metropolitan areas

  • Gyms have grown consistently over the last 30 years

  • In the last 20 years, gyms have seen an average 5% growth

Details in the links.

Links

Homewalls & Trends 2021 Released

The Strati Climbing Homewall Survey results are in and CBJ has released their first ever Homewalls & Trends report.

Big take-aways are:

  • A staggering 2/3 of home walls have been built in the last year

  • These add to peoples’ training options with most climbers still going to commercial gyms for the social benefits and quality route setting

They have great data on spend, reasons, future plans and usage!

Read more below.

Links

AusPlay 2019-20 Survey Data Released

The AusPlay data for 2019-20 has been released showing detailed data for our climbing community.

Key figures include:

  • 218.8 thousand participants in our sport

    • 205.2 thousand adults (36% female)

    • 13.6 thousand kids (54% female)

  • Reasons for climbing

    • Fun/enjoyment

    • Physical health or fitness

    • Psychological/mental health/therapy

    • Social reasons

Get the details in the Rock Climbing/Abseiling/Caving Report.

Links

Largest International Climbing Study Released

Vertical-Life have released the 2020 International Climbers' Survey.

According to the publisher,

“This comprehensive study (over 12,000 respondents) has been designed to get an in-depth understanding of climbers as consumers within the climbing industry. Get specific insights on your preferred targets. The survey report describes a series of 6 key personas, result of a multi-segmented cross-analysis, giving relevant insights for the different types of climbers, their values and motivations as well as demographics.”

Highlights include:

  • Climbers spend around $1,800 annually on climbing

  • Gender balance is evening up

  • Climbers are spread fairly evenly across all demographics

  • Climbers have travel fever and plan for the next climbing holiday

Read a summary at ISPO. And get the Preview from Issuu.

Links