Largest International Climbing Study Released

Vertical-Life have released the 2020 International Climbers' Survey.

According to the publisher,

“This comprehensive study (over 12,000 respondents) has been designed to get an in-depth understanding of climbers as consumers within the climbing industry. Get specific insights on your preferred targets. The survey report describes a series of 6 key personas, result of a multi-segmented cross-analysis, giving relevant insights for the different types of climbers, their values and motivations as well as demographics.”

Highlights include:

  • Climbers spend around $1,800 annually on climbing

  • Gender balance is evening up

  • Climbers are spread fairly evenly across all demographics

  • Climbers have travel fever and plan for the next climbing holiday

Read a summary at ISPO. And get the Preview from Issuu.

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